Do you know that you could get a lot of traffic from Google Image Search?

nokia_97

Alt text? ALT text or Alternate Text, is the text to describe your image when your mouse over an image on a web page. Just like the above picture, when your mouse over the image, it will display the describe of that image. The text should be meaningful but keep it short. You should use search keywords for ALT text.

Here is sample image code with ALT text:
<img src="imagename.gif" alt="image description"/>

Image name? Always use meaningful image name to your images, use image name like nokia-n97.jpg? instead of meaningless image name like img123.jpg? Keep image name same or similar to ALT text. Also, try to keep the path to your image theme such as:
/images/nokia-n97.jpg

Surrounding Text? Always place a paragraph of descriptive text directly above and below your image, with the keywords from your ALT text and Image Name.

Page Title? Include your keywords in your Page Title and Meta Description. It helps Google define the theme for the page which helps in Image Searches and Google Search Index.

Page Theme?Keep the theme of each page. Do not mix the content with other topics.

Links? Whenever you want to link to your image, use the image keywords in your link text. Example: use picture of Nokia N97? instead of click here to view picture? The link text tells Googlebot that it is a link to a picture of Nokia N97.

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