So you’ve got the buyer in front of your auction, and they’ve read the description. They’re must be interested, or they wouldn’t be looking?but just how can you push them over that line and make them leave a bid? Read on for some tips.

1. Improve your picture
In all that description writing, you might have missed the vital importance of your item’s picture. A picture with bad lighting or an intrusive background looks amateurish and won’t make anyone want to buy from you.

2. Add an About Me page
You’ll be surprised how much you can reassure bidders just by creating an About Me page and putting a little bit about yourself on your business on there. You can also have a few special offers there for people who bother to look at the page, and let people subscribe to your mailing list so that you can email them updates.

3. Use SquareTrade
Signing up at SquareTrade and displaying their logo on your auctions shows that you are committed to have them resolve any disputes that arise. You always see this on PowerSellers auctions – it makes you look more professional.

4. Write terms and conditions
Have the ’small print’ clearly visible on all your auctions, giving details of things like shipping times and prices, your refund policy, and any other business practices you might have. This helps build confidence with buyers.

5. Show off your feedback
Copy and paste a selection of the feedback comments you’re most proud of to each item’s description page, instead of making bidders go and look for it. If you have 100% positive feedback, be sure to write that on every auction too.

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